DESCRIPTION
Global drinks brand Red Bull required a motion graphics designer with typography skills to create an animation for their new Organics brand.
Global drinks brand Red Bull required a motion graphics designer with typography skills to create an animation for their new Organics brand.
CONTRIBUTION
I successfully pitched a treatment to Red Bull to be the animation director for their new Organics logo. The client chose from 4 different concepts presented, and I produced the final animation.
I successfully pitched a treatment to Red Bull to be the animation director for their new Organics logo. The client chose from 4 different concepts presented, and I produced the final animation.
RATIONALE
My chosen idea took inspiration from the ‘organic’ theme - building up each letter and element fluidly one by one from nowhere. Imagine a timelapse of a vine leaf as it organically fills its natural space.
My chosen idea took inspiration from the ‘organic’ theme - building up each letter and element fluidly one by one from nowhere. Imagine a timelapse of a vine leaf as it organically fills its natural space.
